Webflow
December 2023

Getting Started with Webflow Templates

Getting Started with Webflow Templates

Designers and clients are looking for top-notch, eye-catching websites in no time, and as a designer, you're probably juggling a lot to meet these demands.

Enter Webflow templates – your trusty sidekick.

These pre-designed, fully customizable layouts are a game-changer for web designers, allowing you to skip the time-consuming design phase and jump straight into web development.

In this blog post, we'll explore how Webflow templates can transform your web design process and help you deliver exceptional websites faster than ever.

Webflow Templates Home Page
Webflow templates home page

Unpacking Webflow Templates

So, what exactly are Webflow templates?

It's simple. Webflow templates are fully customizable website layouts, thoughtfully made by skilled designers, and made available on the Webflow platform for everyone to use.

Unlike many of the WordPress equivalents, these templates must pass Webflow's thoroughly planned guidelines for templates to ensure that they are spectacular. Webflow Templates are also completely customizable down to the pixel, and much more user friendly to work with.

They span various industries and purposes, continuing to grow in volume of options, many coming with Webflow's best-in-class CMS functionality and e-commerce capability.

I must reiterate. These templates are not your run-of-the-mill designs; they're designed to be visually appealing, fully responsive for all device screen sizes, and user-friendly to both the developers and future users.

As designers are often overwhelmed by the amount of time it takes to design competitively beautiful websites for their clients, Webflow templates serve as a fantastic starting point for web designers by taking the heavy lifting out of designing a website from scratch.

The Advantages of Webflow Templates

  • They're a Time-Saver - The most significant advantage is the time you save. Instead of investing hours in the initial design phase, you can choose a Webflow template that aligns closely with your client's vision and customize it to match their brand.
  • Professional Aesthetics - Webflow templates are created by experienced designers, and with the aid of Webflow's guidelines, this guarantees your template will have a professional, aesthetically pleasing look.
  • Responsive From the Start - All Webflow templates are designed with responsiveness in mind. You'd think this would be a given across the web by now but... alas. Things take time.
  • Customizability - Webflow templates offer a solid starting point, but they're not one-size-fits-all. You have the freedom to fully customize every detail of them to meet your client's unique requirements.
  • Cost-Effective - Starting a website from scratch can be costly in terms of both time and resources. You can save your client and yourself some cash by jumping straight into a Webflow template.
  • Community and Support - Webflow's templates come with the promise of customer service directly from the designer of your purchased template. In general, Webflow already has thriving community of designers and developers who actively share tips, tutorials, and resources.

How to Make the Most of Webflow Templates

Now that we've covered the benefits, let's dive into how to leverage Webflow templates effectively:

  1. Choose the Right Template: Begin by exploring the extensive collection of Webflow templates. Look for one that aligns with your client's style and requirements.
  2. Purchase or Download: Depending on your project's needs, you can either purchase a template from the Webflow marketplace for anywhere between $29 - $129 depending on it's complexity, or choose a free template to get started.
  3. Customize with the style guide: After getting a clone of the template into your Webflow account, it's time to personalize it to match your client's brand and preferences. This involves styling the pink HTML tags text, images, colors, and other elements to create a cohesive and unique design.
  4. Specialized Design: You'll likely want to change a few things beyond the basics, so for this you can use as many custom classes you want in the designer to achieve that perfect look.
  5. Add Functionality: If your client requires specific features or integrations, not to worry - you can incorporate them into to your project just like you can in your non-templated projects.
  6. Testing and Launching: Before going live, ensure you thoroughly test the website to ensure it's responsive and bug-free, it's easy to overlook something along the way.
  7. SEO & Site Settings: You'll want to replace the SEO meta titles, descriptions, alt-text etc. that come with the template, and make sure to comb through all the site settings before you're ready to hand things over to your client.

Final Thoughts

Webflow templates are a powerful tool for web designers looking to streamline their design process and deliver outstanding websites to their clients swiftly. They offer an array of advantages, from time-saving to professional aesthetics and customizability.

By embracing Webflow templates, you can focus on providing top notch web development – while entrusting the design aspects to delegated experts.

Why always start from scratch when you can get ahead and spend more time ... well ... doing anything else? Your clients and your family will thank you for it.

Some illustrations in this post were made possible by:
A portrait of Dalton Craighead, a Web Designer and Web Developer.
Dalton Craighead
Web Design & Development
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